Monday, April 19, 2010

The new forms of media publishing

The encroaching of internet in our society, create an alternate way for audience to in-depth exploration and freedom of speech instead of just passive recipients. It makes growth of online news as print-based culture takes longer to attained kind of communicative competence needed (Naughton J, 2006). This forced the conventional newspaper to adapt and move to different place in ecosystem. The internet provides people with formidable resources which to become more knowledgeable. The net is also making it much harder for companies to keep secrets. Flaws of product or sub-standard services will spread quickly around the net (Naughton J, 2006).


Issue concerning the new trend and how it alternated the roles of journalism?




Content communities for instance, Youtube and Facebook are the broad online platforms sharing of media content between users in the forms of text, photos videos. (Kaplan M., Haenlein M., 2009).Emerging of new media enable people to have freedom of speech, the phenomenon success of Malaysiakini.com, an independent online news in Malaysia, registering an average of 150,000 unique visitors a day, indicates that the self-censored mainstream media have lost much credibility that a growing number of Malaysian are seeking alternatives news on the net. With the advent of the internet, the government can no longer have complete monopoly on the truth ( Guardian.co.uk, 2001). This have altered the roles of traditional journalism which act as source of media (Kaplan M., Haenlein M., 2009). However, the new forms of publishing have carried the risk of being used as platforms for the sharing of copyright-protected materials and conduct unethical behaviors.



Reference List:

1. Guardian.co.uk, 2010, “Ending the government’s monopoly on the truth”, viewed April 18 2010 http://www.guardian.co.uk/technology/2001/apr/29/freespeech.observercampaignpressfreedom

2. Kaplan M., Haenlein M., 2009, “Users of the world, unite! The challenges and opportunities of social media”, Business Horizons, Vol. 53, Issue 1, January-February 2010, Pages 59-68, viewed April 18 2010

3. Naughton, J. 2006, ‘Blogging and the emerging media ecosystem’, viewed April 18 2010 http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html

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